At UnderCover their focus is on quality. Not just perceived quality,
but real quality. the kind that takes real assets and hard work.
Moreover, it takes a commitment to excellence to achieve that quality.
Their long term goal, from the very beginning, was to build a company
that served the needs of their customers and set the standard for high
product quality, superior customer service and value. Their objective
was driven by the fact that “the bitterness of poor quality is
remembered long after the sweetness of low price has faded from memory,”
and that “nothing looses customers faster than poor customer
service.” So far they have been successful in delivering and supporting a
product that is loved and valued.